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May 09 2011
How Fortune Magazine Sold Me An Issue
As you may have read here, here, and here, Fortune Magazine’s “Fortune 500″ issue just hit newsstands — and guess what? One of the cover stories is an in-depth look at the inner workings of Apple and Steve Jobs. Who can resist a good story about Apple? I sure can’t!
The folks over at Fortune did a masterful of releasing juicy details about what was in the article to the blogosphere.
Being an Apple junkie (aka fan boy), I read at least a half-dozen of those summary posts by other bloggers (This one on Fortune’s blog was the post that sent me over the edge wanting more). Once I’d read all of the summaries and snippets I was hungry for more. It turns out, the newsstand and Fortune iPad app are the only places to get the full article.
I sure as heck wasn’t going to try to track down a newsstand, so I opened up the App Store and downloaded the Fortune iPad app — promptly paying my $4.99 for the latest issue.
I couldn’t be happier, and couldn’t resist giving Fortune some major props for content marketing. It’s hard to catch anyone’s attention in the current media climate, and they converted me.
