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May 10 2011

Constructing a Facebook Exclusive Content Fan/Like-Gate: Essential Resources

As a product and marketing guy I don’t often attempt (nor desire) to touch very much code. I’m thankful however to have been tasked with figuring out how to construct a fan/like-gate for PBS over the last several weeks. Freedom Riders by American Experience is the first show to offer up their content exclusively for fans of PBS on Facebook — check it out before the app comes down on May 13th.

I absolutely would not have been able to create this fan-gated experience without the knowledge shared by those who have attempted to build such a thing previously.

The actual construction of a rough in-Facebook fan-only experience was actually fairly straightforward using readily available tutorials across the blogosphere. The devil however, was in the details. You’ll find some of the resources that I used when creating PBS’ app below. Stay tuned though, we have plans to open-source our own script to make this process even easier. Watch for that announcement over on the Open.PBS blog.

Essential reading for creating a Facebook iFrame Tab

Fixing the Inevitable scrollbars that show up once you launch

Note: Be sure to read the comments on those posts as well, they’re as valuable (or maybe even more) than the posts themselves in some cases).

May 09 2011

How Fortune Magazine Sold Me An Issue

As you may have read here, here, and here, Fortune Magazine’s “Fortune 500″ issue just hit newsstands — and guess what? One of the cover stories is an in-depth look at the inner workings of Apple and Steve Jobs. Who can resist a good story about Apple? I sure can’t!

The folks over at Fortune did a masterful of releasing juicy details about what was in the article to the blogosphere.

Being an Apple junkie (aka fan boy), I read at least a half-dozen of those summary posts by other bloggers (This one on Fortune’s blog was the post that sent me over the edge wanting more). Once I’d read all of the summaries and snippets I was hungry for more. It turns out, the newsstand and Fortune iPad app are the only places to get the full article.

I sure as heck wasn’t going to try to track down a newsstand, so I opened up the App Store and downloaded the Fortune iPad app — promptly paying my $4.99 for the latest issue.

I couldn’t be happier, and couldn’t resist giving Fortune some major props for content marketing. It’s hard to catch anyone’s attention in the current media climate, and they converted me.

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